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Max von Zedtwitz : ウィキペディア英語版
Max von Zedtwitz

Max von Zedtwitz (born in Switzerland) is a scholar of global R&D and innovation with a focus on emerging countries. He is Managing Director of GLORAD, a research network with locations in China and Switzerland, and professor at universities in Europe and China.
==Scientific work==
Von Zedtwitz's work is at the intersection of international business, innovation, and R&D Management. With collaborator Oliver Gassmann, he proposed a behavioral model of organizational evolution of global R&D organization.〔Niosi (1999) The Internationalization of Industrial R&D: From Technology Transfer to the Learning Organization. Research Policy, 28 (2-3), 107-118.〕 This model contends that firms follow a limited number of strategic paths when internationalizing R&D activities, requiring internal actors (business units and R&D centers) to behave, collaborate and communicate in ways commensurate with the complexity and maturity of the global R&D organization.〔Criscuolo and Narula (2005) Using Multi-Hub Structures for International R&D. Management International Review 47, 5, 639-660〕 He and Gassmann also formulated a supply-and-demand model for innovation globalization, which suggests that global R&D organization is strongly influenced by two principal external drivers, namely access to markets and access to technology.〔Gammeltoft (2006) Internationalisation of R&D: trends, drivers, and managerial challenges. Int'l Journal of Technology and Globalisation, 2, 1/2, 177-199〕 In managerial writings, especially his book on Managing Global Innovation,〔http://www.amazon.com/Managing-Global-Innovation-Uncovering-Competitiveness/dp/3540254412〕 he outlined support mechanisms appropriate to lead global innovation teams within such R&D organizations.〔Medcof (2009) Book Reviews. R&D Management 39, 2, 225-226.〕
One of the first to focus on R&D in China,〔“Research in China”, The New York Times, C1 & C4, Sept. 13, 2004〕 he worked on the theory of reverse innovation and innovation in emerging countries,〔http://www.economist.com/node/10053234〕 both inbound R&D investments and management of innovation in China and outbound internationalization of R&D by Chinese firms. In this context, he refined organizational growth models for individual units as well as networks of units. He also contributed to the theory of global R&D flows, pharmaceutical innovation, and business incubator management.〔http://scholar.google.com/citations?user=hpfpuPcAAAAJ〕

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